Design Thinking and Innovation

UNIT – I: Introduction to Design Thinking Introduction to elements and principles of Design, basics of design-dot, line, shape, form as fundamental design components. Principles of design. Introduction to design thinking, history of Design Thinking, New materials in Industry. 

UNIT - II:  Design Thinking Process Design thinking process (empathize, analyze, idea & prototype), implementing the process in driving inventions, design thinking in social innovations. Tools of design thinking - person, costumer, journey map, brainstorming, product development 

Activity: Every student presents their idea in three minutes, Every student can present design process in the form of flow diagram or flow chart etc. Every student should explain about product development. 

UNIT - III(1): Innovation Art of innovation, Difference between innovation and creativity, role of creativity and innovation in organizations. 

Unit-III (2): Creativity to Innovation. Teams for innovation, Measuring the impact and value of creativity. 

Activity: Debate on innovation and creativity, Flow and planning from idea to innovation, Debate on value-based innovation.

UNIT - IV: Product Design Problem formation, introduction to product design, Product strategies, Product value, Product planning, product specifications. Innovation towards product design Case studies. 

Activity: Importance of modeling, how to set specifications, Explaining their own product design. 

UNIT – V: Design Thinking in Business Processes Design Thinking applied in Business & Strategic Innovation, Design Thinking principles that redefine business – Business challenges: Growth, Predictability, Change, Maintaining Relevance, Extreme competition, Standardization. Design thinking to meet corporate needs. Design thinking for Startups. Defining and testing Business Models and Business Cases. Developing & testing prototypes. 

Activity: How to market our own product, about maintenance, Reliability and plan for startup.